My name is Bianca Philippi, and I am your instructor. There is also a midterm and a final in addition to videos, simulations, quizzes, and other activities that count toward your overall course grade. The final project in this course is developing a marketing plan with a small team. Otherwise, you can purchase the MyLab Marketing access when you access it through Canvas. If you choose to purchase elsewhere, make sure it comes with the MyLab Marketing access code. Please contact the COC bookstore at (66) or at the COC Bookstore website.
IS PRINCIPLES OF MARKETING A HARD CLASS CODE
Both the e-textbook and the MyLab Marketing access code are available together in a customer bundle at the COC Bookstore. Marketing: An Introduction, 14th Edition By Armstrong (Pearson, 2020) ISBN: 9780135204436 An access code for MyLab Marketing will also be required for homework assignments. You are expected to participate in the live class sessions. This class will meet live, or SYNCHRONOUSLY (6:30 pm - 7:50 pm) every Monday via ZOOM. Essential principles are presented and analysed and students are led through practical application exercises.BUS 140 - Principles of Marketing - Bianca Philippi Course:ĭue to the COVID-19 pandemic, this class will be taught via Distance Learning (not 100% online). The subject is presented in seminar format.
IS PRINCIPLES OF MARKETING A HARD CLASS PROFESSIONAL
3.1 Produce written texts for a variety fo audiences including academics, professional audiences and Indgenous communities.
This subject contributes to developing the following graduate attributes: Furthermore, it allows discussion of the issues raised in class as well as the project they are working with other students. Much of learning takes place in an informal environment and students are encouraged to get to know each other’s backgrounds and interests. In addition, the designation of required textbooks and some additional recommended reading materials will be included. Learning opportunities will be provided through student papers, formal lectures, case studies, and team assignments. The contribution of this subject is to foster a stimulating, self-learning environment and culture. Upon successful completion of this subject students should be able to: 1.ĭescribe, discuss and apply in a practical way the key concepts of marketingĬompetently undertake a thorough and critical marketing analysis for a business enterpriseĮnable critical analysis of competitive markets, with the express purpose of securing a competitive advantage to a business enterpriseĭetermine ways by which sustainable value may be created for small business enterprisesĬontribution to the development of graduate attributes
It also develops a basic understanding of marketing information systems market research and marketing ethics market segmentation, targeting and positioning buyer behaviour product development and the development of marketing mix strategies for goods and services. It develops an understanding of the overall process of marketing planning, implementation and control in the contemporary business environment. This subject covers the basic principles of marketing. There are course requisites for this subject. Subject handbook information prior to 2022 is available in the Archives. Students will be provided with a subject outline once they enrol in the subject. Required texts, recommended texts and references in particular are likely to change. Of all information about the subject for that offering. Particular session, location and mode of offering is the authoritative source Warning: The information on this page is indicative.
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